In 1976 Liviana Troffei came out with a knitwear line for children under the name "lamelamatura".
The creative intuition of Liviana, head of the style office, plus the entrepreneurial talent of Roberto Conti, general manager of the company, meant that by 1982 there was the first production of a brand of Total Look women's knitwear which has now become hard fact and an international griffe into the bargain: Liviana Conti.